IMAGE GUIDELINES FOR RETAILERS

Here you as a retailer will find information about current requirements and guidelines for the use of Rowico Home’s image material.

Image material provided via Occtoo and Dropbox is free to use, provided that the guidelines below are followed.

When using Rowico Home’s image material it must ALWAYS be clearly stated that:

  1. The furniture comes from Rowico Home

  2. @rowicohome is tagged in both image and text (when publishing on social media)

The above is a requirement for the use of our image material, regardless of channel.


AI-GENERATED IMAGES

At present we have chosen to say no to all AI use connected to our products. We have seen several less successful examples where furniture has been altered in shape, colour or design, which gives a misleading impression of the product and risks misleading the end customer. Should this change in the future, we will of course update our guidelines.

At the same time, we would like to remind you that we have an extensive image bank in Occtoo with high-quality product and lifestyle images that are free to use and that correctly represent our products.

 

CUSTOMER IMAGES AND UGC (USER GENERATED CONTENT)

We have chosen to use the Flowbox platform. The images under the heading "BE INSPIRED BY OUR CUSTOMERS" are images from creators who have given us their consent to use their images. You will find these images at the bottom of the start page, on category pages, product pages and in our Instashop.

IMPORTANT! Please note that these images may not be shared or used by anyone else. It is not permitted to reuse images that creators have shared on Instagram, even if they have given Rowico Home permission to use them. This right applies only to Rowico Home and does not extend to third parties. It is also not permitted to take a screenshot directly from our or the creator’s Instagram account for further use in your own channels.

For approved use of images, we kindly refer you to our Occtoo and Dropbox portals. You are free to use all images that are available there in your own channels.



If you have any questions or need help finding the right material, you are most welcome to contact us.