FAMILY – SIMPLICITY – SECURITY
WHERE THE STORY STARTED
WELCOME TO OUR WORLD OF FURNITURE
We at Rowico Home are a Swedish company that designs furniture for homes—homes where everyday life takes place, where the family grows, and where friends stay.
OUR STORY
Our story begins in Halland back in 1971 when Roland Hammargren pursued his dream of furnishing Swedish homes. It was the first step in a journey towards the modern furniture company Rowico Home is today. Our furniture is designed in Halmstad, Sweden with inspiration from Scandinavian nature, and produced in a few carefully selected factories worldwide. Our furniture is sold through retailers across Sweden and the rest of Europe, as well as through our webshop.
Our CEO Jessica and her brother Fredrik, Vice CEO, are the third generation of the Hammargren family running the company according to the guiding principles that have been present since the beginning – family, simplicity, and security. Now they are taking the company forward toward a sustainable, well-furnished, and bright future.
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Since our inception in 1971, we have been inspired by the words simplicity, security, and family. These three words guide our decisions and lead us into the future.
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OUR HISTORY
Rowico Home was founded in 1971 by Roland Hammargren. Shortly thereafter, his son, Mikael Hammargren, also became active in the company, and in 1988 we moved to the current warehouse and office building in Halmstad. From focusing on Italian-style furniture, Rowico took the step to production in more countries, which also led to the formation of a more modern Scandinavian furniture range. In 2015, Mikael's children, Jessica and Fredrik Hammargren, also became active in the company. In 2018, Rowico took the step to become FSC-certified, and in 2020 the company changed its name to Rowico Home.
FOREST AS A GUIDING STAR
Wood is our most important material and FSC® certified furniture has become our signature when developing our collections. We constantly strive to make the best possible material choices and think sustainably in everything we do. Consequently, FSC certified furniture is an essential element of our range, i.e. furniture where all timber comes from controlled forestry operations that protect nature in the best way possible. Find out more about our sustainability work, future environmental strategy and our FSC® certificate in our sustainability policy.
So with sustainable choices, Scandinavian style and well-crafted, contemporary furniture, Rowico Home is helping to furnish the next generation of homes.
Welcome to our world of furniture – THE LOVE OF HOME.
