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Johanna and her husband Janne Fors have bought a brand new apartment in Sweden's tallest building, Karlatornet. A large and lovely 4-room apartment which they have mostly furnished with furniture from Rowico Home.

Johanna Toftby Duncan fåtölj


Johanna Toftby is an inspiring entrepreneur with many balls in the air. She spends a lot of time on her social channels, where she inspires her followers with, among other things, cooking, interior design, and travels that she loves. You also get a glimpse of her and Janne's life together and everything they get up to. 

Lately, there has also been a big focus on her newly started company which is an e-commerce with interior details as well as her clothing collection that she has created for Cellbes.

– I love everything I've had the opportunity to do in my life and that I have such engaged followers who genuinely follow me and are inspired by what I do. One thing that they have followed and been engaged in is my and Janne's arrangement of our new apartment in Karlatornet. It has become so nice with all the Rowico Home furniture, and it has been appreciated by everyone who has seen pictures and visited us.

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When Johanna and Janne got access to their apartment in the 245-meter-tall Karlatornet in Gothenburg, it was a dizzying feeling.

– When we both stepped into the apartment, we felt WOW! It's so amazing to come up to this height and see the fantastic view over Gothenburg, the feeling is dizzying.

Entering a completely new, empty apartment, where everything needs to be decorated from scratch was a fun challenge for Johanna. Since she already had dining tables and chairs from Rowico Home in her previous apartment and was satisfied with the Scandinavian design and quality, it was natural to decorate her newly produced apartment in Karlatornet with even more furniture from Rowico Home.

– I love interior design and have a quite mixed interior style, I go for what I like and that it should be personal. Of course, I still want a red thread through the entire home so thereby it was perfect to decorate our entire new apartment with Rowico Home's Scandinavian furniture.


Rowico Home möbler har flyttat in i alla rum hemma hos Johanna och Janne. I den öppna planlösningen med kök och vardagsrum har de passat ihop möbler som fungerar väldigt bra tillsammans och inger en harmonisk känsla.

– När vi skulle inreda så kände vi att vi ville ha en enhetlig stil genom hela lägenheten, och det har vi verkligen fått. Vi valde det härliga matbordet Plainfield tillsammans med Amesbury stol i köket, och vi bara älskar ådringen i trämaterialet och komforten i stolen. I vardagsrummet, som går ihop med köket, möts man av Duncan soffa, Brooksville soffbord, Milford bänk och Halifax skåp, vilket är så fint tillsammans med matplatsen. Vi har fått mycket kommentarer från familj och vänner om att vi skapat en väldigt harmonisk känsla.


Även i kontoret har Rowico Home möbler fått flytta in.

– Jag gillade verkligen det här rundade, nätta avlastningsbordet Haddington som man även kan ha som skrivbord tillsammans med den sköna stola Pailsey. Det har skapat ett härligt hemmakontor, utsikten man har framför sig när man sitter och jobbar är ju inte heller helt fel, inflikar Janne nöjt.

I kontoret har även två Everett vitrinskåp och Tolsona avlastningsbord fått ta plats.

– Jag älskar dessa vitrinskåp och avlastningsbordet, det är helt min stil. Att dessutom få den förvaringen är guld värt. Jag har placerat porslin och saker jag tycker om där, berättar Johanna.


The bedroom has been decorated with a hotel feel.
- We like dark materials and have chosen the Redmond headboard and Clearbrook wardrobe for the bedroom. They match so nicely and really give such a lovely hotel feel to the room.

Then we also have the Milford mirror in the adjoining walk-in closet, it has really turned out SO good. We are completely satisfied with the whole apartment and feel that we have achieved a consistent theme with a uniform feel. And to be able to end the day by looking out the window and seeing this view, that's not bad at all.

Feel free to follow Johanna's journey with living in Gothenburg and everything else she has going on via her Instagram @johannatoftby.