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INSPIRING HOME JOHANNA TOFTBY

NEW PRODUCTION IN KARLATORNET ON THE 34TH FLOOR

Johanna and her husband Janne Fors have bought a brand new apartment in Sweden's tallest building, Karlatornet. A large and lovely 4-room apartment which they have mostly furnished with furniture from Rowico Home.

Johanna Toftby Duncan fåtölj

WHO IS JOHANNA TOFTBY?

Johanna Toftby is an inspiring entrepreneur with many exciting things going on in her life. She spends a lot of time on her social channels, where she inspires her followers with, among other things, cooking, interior design, and travels that she loves. On her social media, you also get a glimpse of her and Janne's life together and everything they are up to. 

Lately, there has been a big focus on her newly started company – an e-commerce specified in interior details, combined with her clothing collection that she created for Cellbes.

– I love everything I've had the opportunity to do in my life and that I have such engaged followers who genuinely follow me and get inspired by what I do. One thing that they have followed and been engaged in is my and Janne's arrangement of our new apartment in Karlatornet. It has become so nice with all the Rowico Home furniture, and it has been appreciated by everyone who has seen pictures and visited us.

Johanna Toftby, 14
johanna toftby karlatornet

DECORATING A NEW PRODUCTION

When Johanna and Janne got access to their apartment in the 245-meter-tall Karlatornet in Gothenburg, it was a dizzying feeling.

– When we both stepped into the apartment, we felt WOW! It's so amazing to be at this height and see the fantastic view over Gothenburg, the feeling is dizzying.

Entering a completely new, empty apartment, where everything needs to be decorated from scratch was a fun challenge for Johanna. Since she already had dining tables and chairs from Rowico Home in her previous apartment and was satisfied with the Scandinavian design and quality, decorating her newly produced apartment in Karlatornet with even more furniture from Rowico Home was natural.

– I love interior design and have a quite mixed interior style, I go for what I like and create a personal and unique feeling. Of course, I still want a red thread through the entire home so thereby it was perfect to decorate our entire new apartment with Rowico Home's Scandinavian furniture.

DECORATE THE OPEN FLOOR PLAN WITH KITCHEN AND LIVING ROOM

Rowico Home furniture has moved into Johanna and Janne's home. In the open floor plan with the kitchen and living room, they have matched furniture that works very well together and creates a harmonious feeling.

– When we were decorating, we wanted a cohesive style throughout the apartment, and we achieved it. We chose the lovely Plainfield dining table along with the Amesbury chair in the kitchen, and we love the grain in the wood material and the comfort of the chair. In the living room, which connects with the kitchen, you are greeted by the Duncan sofa, Brooksville coffee table, Milford bench, and Halifax cabinet, which look so nice together in the dining area. We have received many comments from family and friends that we have created a very harmonious feeling.

HOME OFFICE IN NEW PRODUCTION

Even in the office, Rowico Home furniture has moved in.

– I liked this rounded, neat console table Haddington which also can be used as a desk together with the comfortable chair Pailsey. It has created a lovely home office, and the view you have in front of you when you sit and work is not bad either, Janne adds contentedly.

In the office, two Everett display cabinets and a Tolsona console table have also taken place.

– I love these display cabinets and the console table, it is completely my style. Additionally, getting that storage is worth its weight in gold. I have placed porcelain and things I like there, Johanna explains.

 

HOTEL FEEL IN THE BEDROOM

The bedroom has been decorated with a hotel feel.
- We like dark materials and have chosen the Redmond headboard and Clearbrook wardrobe for the bedroom. They match so nicely and really give such a lovely hotel feel to the room.

Then we also have the Milford mirror in the adjoining walk-in closet, it has really turned out SO good. We are completely satisfied with the whole apartment and feel that we have achieved a consistent theme with a uniform feel. And to be able to end the day by looking out the window and seeing this view, that's not bad at all.

Feel free to follow Johanna's journey with living in Gothenburg and everything else she has going on via her Instagram @johannatoftby.

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