PRIVACY POLICY
1. BACKGROUND
Rowico AB, 556152-9271, Remvägen 4, 302 62 Halmstad, Sweden ("Rowico" or "we") is the data controller for the processing of personal data that occurs in connection with the use of and purchases via www.rowicohome.se ("Service"). Rowico is thus responsible for ensuring that all personal data is processed correctly and in accordance with applicable data protection legislation.
Personal data refers to any kind of information that can be directly or indirectly attributed to a physical person. Within the framework of Rowico's operations, personal data may include, for example, first and last names, personal identification numbers, phone numbers, addresses, postal codes, email addresses, etc. ("Personal Data").
If you lack an answer to any question or if you have concerns about Rowico's processing of Personal Data, please feel free to contact our customer service at phone +46 (0)35-22 00 20 or by email at contact@rowico.com.
2. WHY WE PROCESS YOUR PERSONAL DATA, WHAT PERSONAL DATA WE PROCESS, LEGAL BASIS, AND STORAGE PERIOD
Purpose |
Processing performed |
Categories of Personal Data |
To manage customer orders and purchases. |
· Order management in our business system and in our e-commerce platform. · Transfer of Personal Data to our retailers who handle your order and purchase. · Delivery management (including contact with suppliers and various actors in the logistics chain). · Identification and age verification. · Payment handling in collaboration with our payment service provider. |
· Name. · Personal identification number. · Contact details (phone number, email address, etc.). · Address. · Purchase information (order history, etc.). |
Legal basis: Fulfillment of contract. Our processing of Personal Data for this purpose is necessary for us to fulfill our obligations under the purchase agreement. |
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Storage period: Until the order or purchase is completed (including delivery and payment). |
Purpose |
Processing performed |
Categories of Personal Data |
To manage customer service matters. |
· Communication and response to inquiries to our customer service. · Identification of you if you are a customer with us. · Handling of complaints, returns, or warranty matters. |
· Name. · Personal identification number. · Contact details (phone number, email address, etc.). · Address. · Purchase information (order history, etc.). · Technical information about your device. · Your correspondence. |
Legal basis: Legitimate interest. The processing of Personal Data for this purpose is necessary for our customer service to handle inquiries and respond to questions received. |
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Storage period: For a period of 36 months and some time thereafter due to any warranty period or until a started complaint or warranty matter has been concluded. |
Purpose |
Processing performed |
Categories of Personal Data |
To develop and improve our Services and products. |
· Customization of the Service to become more user-friendly and highlight features frequently used by customers. · Preparation of materials to improve our order management, logistics flows, and other parts of the distribution chain. · Preparation of materials to develop and improve our range. · Collecting reviews from our customers and users of the Service to develop and improve our range. |
· Name. · Contact details (phone number, email address, etc.). · Address. · Purchase information (order history, etc.). · Age · Gender · Delivery location · Feedback and other correspondence regarding the Service and our range · Purchase and user-generated data (e.g., click and visit history) · Technical data regarding which devices are used and their settings (e.g., IP address, browser version, language settings, etc.) · User behavior (e.g., interactions with the Service, purchase history, etc.) |
Legal basis: Legitimate interest. The processing of Personal Data for this purpose is necessary for us to measure the traffic on our Services and to improve and develop our Services and products. |
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Storage period: For a period necessary to fulfill the purpose, but no more than 36 months. |
Purpose |
Processing performed |
Categories of Personal Data |
To prevent and investigate misuse of our Services. |
· Prevention and investigation of potential fraud or other suspected or confirmed legal violations. · Prevention of actions that are prohibited according to our General Terms. · Handling of malicious attempts to damage our IT environment. |
· Name · Personal identification number · Contact details (phone number, email address, etc.) · Address · Purchase information (order history, etc.) · User information for purchases in logged-in mode |
Legal basis: Our legitimate interest in counteracting and preventing misuse of our Services. |
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Storage period: For a period until the crime is investigated and any legal actions have been taken. |
Purpose |
Processing performed |
Categories of Personal Data |
To market our services and products. |
· Collection of email addresses via our email service provider. · Sending newsletters and other personal communication for marketing purposes. · Identification and age verification. · Transfer of information to partners to offer relevant marketing.
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· Name · Personal identification number · Contact details (phone number, email address, etc.) · Address · Purchase information (order history, etc.) |
Legal basis: Legitimate interest. The processing of Personal Data for this purpose is necessary for us to market our Services and products and provide you with various offers. |
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Storage period: Until the purchase is completed (including delivery and payment). Thereafter, the personal data is processed for 24 months after you have subscribed to a newsletter or purchased from us. You will receive a request every two years if you want to continue receiving our mailings, where you can easily decline such continued processing. Your right to object to processing: We value your privacy and you can object to our processing at any time by clicking "unsubscribe" in our mailings. |
Purpose |
Processing performed |
Categories of Personal Data |
To manage Rowico's legal obligations. |
· Necessary handling to fulfill legal obligations (e.g., according to the Accounting Act, Money Laundering Act, Product Liability Act, Product Safety Act, Distance Contracts Act, Consumer Purchase Act, etc.) · Contact with authorities to exchange information when required by law. |
· Name · Personal identification number · Contact details (phone number, email address, etc.) · Address · Purchase information (order history, etc.) · User information for purchases in logged-in mode |
Legal basis: Legal obligation. The processing of Personal Data for this purpose is necessary for us to fulfill our legal obligations. |
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Storage period: For the time necessary according to the legal obligation in question, including processing the data for a period of seven years from the day they were recorded according to the Accounting Act. |
3. RECIPIENTS OF PERSONAL DATA AND TRANSFERS OUTSIDE THE EU/EES
We may, as the data controller, assign a partner, retailer, or supplier to perform the processing of Personal Data specified above, e.g., our payment service provider Klarna and our logistics partners DHL and LGT. Our partners and suppliers' processing of Personal Data will not occur for purposes other than those stated in this Privacy Policy, or in the respective partner or supplier's corresponding policy.
Some partners and suppliers may have part of their operations, or have partners in countries outside the EU/EES (a so-called Third Country). This means that your Personal Data may be disclosed to a Third Country. However, the transfer of Personal Data only occurs to countries that, according to the EU Commission, have an adequate level of protection, or on the basis that the supplier holds a legally binding and enforceable instrument that guarantees the security of the Personal Data.
We may also disclose your Personal Data to i) an authority due to legal requirements, or ii) to an acquiring company or its consultants due to administration in connection with corporate acquisitions or restructuring of Rowico, or iii) to a bankruptcy trustee in the unlikely event that Rowico goes bankrupt.
Please note that the above actors may act as Data Controllers in such cases, and this Privacy Policy is therefore not applicable to their processing.
4. YOUR RIGHTS AS A DATA SUBJECT
According to applicable data protection legislation, you have the right to:
- request information about what Personal Data we process about you and you can request a copy of these (register extract),
- have incorrect Personal Data corrected,
- have your Personal Data deleted,
- object to certain Personal Data about you being processed and request that the processing of your Personal Data be restricted,
- have the Personal Data you have provided to us transferred to another data controller (right to data portability), and
- if the processing is based on consent, withdraw this at any time.
If you are dissatisfied with how we process your Personal Data, you can file a complaint with the Data Protection Authority, which is the supervisory authority.
You can at any time, by contacting our customer service, send a request that you want to obtain information, delete, object to, or restrict the processing of your Personal Data. Please note that if you request that we restrict the processing of or delete your Personal Data, it may mean that we will not be able to provide the Service to you. Also note that certain rights under this point 4 may in some cases be limited by law.
Your Personal Data may not be processed for direct marketing or profiling if you object to such processing. You also have the right to withdraw a given consent at any time and decline various types of marketing.
5. COOKIES
Rowico is the data controller for the processing of your Personal Data collected via cookies on Rowicohome.se. Rowico processes the information created by cookies when you visited our website Rowicohome.se. This includes your IP address, the length of your visit, the number of page views, and your choices on Rowicohome.se.
The storage time for your Personal Data collected by cookies varies depending on the type of cookie set in your browser.
For more information about our use of cookies, see our Cookie Policy.
6. PROTECTION OF PERSONAL DATA
Rowico has taken appropriate technical and organizational measures in accordance with applicable data protection legislation to protect your Personal Data against loss, misuse, unauthorized access, disclosure, alteration, and destruction.
7. AUTOMATED DECISION-MAKING
There is no automated decision-making (including profiling).
8. CHANGES TO THIS PRIVACY POLICY
Rowico reserves the right to revise this Privacy Policy from time to time. The date of the latest change is indicated at the beginning of the Privacy Policy. If Rowico makes any changes to the Privacy Policy, Rowico will publish such changes here. You are therefore recommended to read this Privacy Policy regularly to be aware of any changes.
If Rowico changes the Privacy Policy in a way that significantly differs from what was stated when your confirmation of having read the Privacy Policy was collected, Rowico will notify you of these changes and, if necessary, obtain new confirmation that you have read the updated explanation of Rowico's Personal Data processing.
9. CONTACT INFORMATION
For questions about our Privacy Policy or our processing of Personal Data, please contact us at:
Email: contact@rowico.com
The Privacy Policy was last updated on 2023-02-10.